Publications

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C
Uskul, A. K., Sherman D. K., & Fitzgibbon J. (2009).  The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain-vs. loss-framed health messages. Journal of Experimental Social Psychology. 45, 535–541.
R
Sherman, D. K., Uskul A. K., & Updegraff J. A. (2011).  The role of the self in responses to health communications: A cultural perspective. Self and Identity. 10, 284–294.