| Title | The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain-vs. loss-framed health messages |
| Publication Type | Journal Article |
| Year of Publication | 2009 |
| Authors | Uskul, A. K., Sherman D. K., & Fitzgibbon J. |
| Journal | Journal of Experimental Social Psychology |
| Volume | 45 |
| Pagination | 535–541 |
