“Green to be seen” and “brown to keep down”: Visibility moderates the effect of identity on pro-environmental behavior

Title“Green to be seen” and “brown to keep down”: Visibility moderates the effect of identity on pro-environmental behavior
Publication TypeJournal Article
Year of Publication2017
AuthorsBrick, C., Sherman D. K., & Kim H. S.
JournalJournal of Environmental Psychology
Volume51
Pagination226–238