The effects of message quality and congruency on perceptions of tailored health communications

TitleThe effects of message quality and congruency on perceptions of tailored health communications
Publication TypeJournal Article
Year of Publication2007
AuthorsUpdegraff, J. A., Sherman D. K., Luyster F. S., & Mann T. L.
JournalJournal of Experimental Social Psychology
Volume43
Pagination249–257