Approach/avoidance motivation, message framing, and health behavior: Understanding the congruency effect

TitleApproach/avoidance motivation, message framing, and health behavior: Understanding the congruency effect
Publication TypeJournal Article
Year of Publication2006
AuthorsSherman, D. K., Mann T., & Updegraff J. A.
JournalMotivation and Emotion
Volume30
Pagination164–168